2 Years Full Time Post Graduate Management Programme
AICTE Approved PGDM
Marketing (With open elective in Finance)
Semester I
FOUNDATION COURSES
- Business Communication (Business English Cambridge BEC)
- Selling & Negotiation Skills Lab (W)*
CORE COURSES
- Perspectives Management
- Organizational Behaviour
- Managerial Economics
- Managerial Accounting
SUBJECT CORE MARKETING
- Basics of Marketing (BOM)
- Consumer Behaviour
SUBJECT CORE FINANCE
- Financial Reporting, Statements and Analysis
Workshop
Semester II
FOUNDATION COURSES
- Excel Boot Camp TCS-iON (W)
- Employability Enhancement Programme-I
CORE COURSES
- Research Methodology
- Statistics for Business
- Human Resources Management
- Financial Management
SUBJECT CORE MARKETING
- Marketing Management
- Product and Brand Management
SUBJECT CORE FINANCE
- Indian Financial System & Financial Markets
Semester III
FOUNDATION COURSES
- EADR
- Employability Enhancement Programme-II
CORE COURSES
- Business Strategy
- Operations & Supply Chain Mgmt.
- Business Analytics
- Summer Internship (6 credits)
SUBJECT CORE MARKETING
- Marketing Research
- Social Media and content Marketing
SUBJECT CORE FINANCE
FOUNDATION COURSES
- Entrepreneurship Development
- Employability Enhancement Programme-III
CORE COURSES
- Enterprise Performance Management
- International Business
- Indian Ethos & Knowledge Systems
- Project Management
SUBJECT CORE MARKETING
- Financial Services Marketing
- Digital Marketing Analysis
SUBJECT CORE FINANCE
- Investment Analysis and Portfolio Management
Curriculum Aligned with National Priority initiatives viz.
- Atmanirbhar Bharat
- Digital India
- Startup India
- Skill India
- Make In India
- Fit India
