Agri Business Management

2 Years Full Time Post Graduate Management Programme

AICTE Approved PGDM

AGRIBUSINESS MANAGEMENT (With open elective in Marketing)

Semester I

FOUNDATION COURSES

• Business Communication (Business English Cambridge BEC)
• Selling & Negotiation Skills Lab (W)

CORE COURSES

• Perspectives Management
• Organizational Behaviour
• Managerial Economics
• Managerial Accounting

SUBJECT CORE AGRI BUSINESS MANAGEMENT

• Agricultural Marketing
• Marketing & Retailing of Agri Input & Output

SUBJECT CORE MARKETING

• Basics of Marketing (BOM)

  Semester II

FOUNDATION COURSES

• Excel Boot Camp TCS-iON (W)
• Employability Enhancement Programme-I

CORE COURSES

• Research Methodology
• Statistics for Business
• Human Resources Management
• Financial Management

SUBJECT CORE AGRI BUSINESS MANAGEMENT

• Rural Credit & Financial for Agriculture
• Agri Supply Chain Management

SUBJECT CORE MARKETING

• Marketing Management

Semester III

FOUNDATION COURSES

• EADR
• Employability Enhancement Programme-II

CORE COURSES

• Business Strategy
• Operations & Supply Chain Mgmt.
• Business Analytics
• Summer Internship (6 credits)

SUBJECT CORE AGRI BUSINESS MANAGEMENT

• Management of Agribusiness Cooperatives
• International Trade in Agri Commodities

SUBJECT CORE MARKETING

• Social Media and content Marketing

Semester IV

FOUNDATION COURSES

• Entrepreneurship Development
• Employability Enhancement Programme-III

CORE COURSES

• Enterprise Performance Management
• International Business
• Indian Ethos & Knowledge Systems
• Project Management

SUBJECT CORE AGRI BUSINESS MANAGEMENT

• Special Areas in Agro Produce Management
• Digital & Social Marketing

SUBJECT CORE MARKETING

• Financial Services Marketing

Curriculum Aligned with National Priority initiatives viz.

• Atmanirbhar Bharat
• Digital India
• Startup India
• Skill India
• Make In India
• Fit India